Today I want to talk to you about something incredibly important to ANY entrepreneurs (especially real estate dudes… ok gals too)
It is soooo important… I’m calling this blog entry “The Incredible Power of SWAG Like Self-Confidence.”
I had to put a word like “SWAG” in it.
Why? Because entrepreneurs like US need the SWAG. lol
Don’t know what the heck SWAG means?
I “didn’t know either” until like 7 min ago…. So I asked Urban Dictionary
REALLY!?!?!?
S.W.A.G. = Something What Asians Got!?!?!?
I don’t think it’s true BUT I’ll tell you what Asians got…
“Bad drivers” and “small eyes” (I’m asian so I can do this HA)
Kinda like this?

I think you can blind fold them with dental floss… what do you think?
If SWAG is NOT that… then what the Heck is it?
Well, I went to Youtube.com… look at what CELEBRITIES define SWAG as?
NEYO - Says – “SWAG = Some people have it, some people don’t”
Tatyana Ali – Says – “SWAG is being confident”
Now…
You’re probably asking…
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Mr. Coga – What Does SWAG and BEING CONFIDENT has to do with my real estate business or any business!?!?
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Well… for many real estate entrepreneurs… I firmly believe “SELF-CONFIDENCE” is the #1 biggest obstacle on the path to the success you’re after. I’ll make an even more bold statement… without THIS, I don’t see how the hell you’re going to be successful in ANY business or even life.
The reason this is so important is….
In order to follow that path to great success, you have to have enough iron balls-take-no-bull-sh*t-confidence to step into this DEEP rabbit hole called entrepreneurship.
I’ll say it in another way…
In order to follow your own path to greatness, you must have enough SWAG (honestly I hate this word, I’m taking it out) Confidence to step into the unknown.
You gotta be able to face the uncertainty. You throw away your golden parachute of security and step in to the unknown of entrepreneurship.
So WTF happens when you lack the necessary self-confidence?!?!?
Simple… you NEVER take that first step. And you end up stuck. (has that happened to you?)
Now “SWAG” or “confidence” is an over-used word (especially SWAG)…
So what the heck are ways to get self confidence so I can succeed as an entrepreneur?
- #1 – USE your DAM BRAIN! Really think about it deep down. DO NOT simply consider what you might say to others. It’s NOT the surface level thinking… Don’t gloss over it with “oh, that was easy – mindset”. Seriously reflect deep down inside like you’re meditating like a shaolin monk. How confident are you really in your ability to succeed. Are you second guessing it? Do you think you’re not smart enough? Not good enough? Maybe that you don’t deserve to be successful… trust me, this “think part”… is TOUGH, but that’s one way to determine how much of an issue this is for you.
- #2 – USE your DAM BRAIN AGAIN! This time… think about the people who know you best (the outside people). How much do THEY believe in you? How much does your team believe in what you say? How much do you believe in your ability to succeed and lead. Do they think it’s only a matter of time until you succeed? Or are they concerned about you abilities?
Don’t discount the importance of this. The opinions of others can have a great impact on your level of self-confidence.
Understand this…
I’m not telling you to become an egotistic douchbag.
Don’t know what douchbag is? (click here)
All I’m saying is…
When you start to really drill down to the core… you can see pretty clearly some of the problems – or more accurately the symptoms aka… what lack of confidence can cause.
So what does lack of confidence cause?
- #1 – Procrastination. If you’re not confident in the outcome of your ability, then you’re less likely to take action. So it can be the root of procrastination. (has THIS happened to you?)
- #2 – It can be the root of information overload. (I’ve been here)
Let me ask you…
Really think about this…
Go back in your life, when you decided that entrepreneurship was the way to go. What pushed you over to even say, “hey – I’m doing this?”
Or did you feel NOT confident in your ability… and because of that you didn’t take action?
Did you believe you need to get more information to help you?
So you did what ever other person does. Research for more and more knowledge and ultimately get buried under a mountain of information overload…. aka info crap overload
Indecision. Or lack of it.
If you have difficulty making critical decisions, that can be traced back to a lack of confidence in your own ability to succeed in light of whatever decision that you’re considering.
That right there…
The gap between what YOU REALLY KNOW…
And…
What you DO is often created by a lack of confidence in your ability to do what you know.
Did I lose you? (read it again)
Stop and truly think about this…
If that lack of confidence is taking away your action to do something. It can cause you to become isolated or alienated. You withdraw trying to work things out when the best step would be actually to just to not “sweat the little stuff” and move forward. Ultimately you end up second guessing yourself.
Now…
Trust me… I’m not telling you that EVERY hesitation’s root comes from a lack of SWAG (aka confidence).
But…
What I am saying is that often times when the best approach would be to take action, you end up just waiting for something to happen.
When you do have confidence though – when you really believe that you will ultimately succeed – it ripples out into everything you do.
In fact…
A few months ago, I was talking to my team about a dramatic shift we were going to make. A strategic move to ramp up your business. The power of our team and the kind of confidence that we carry is contagious. And honestly, I can’t think that we would be doing this type of business and volume if we didn’t have a huge level of confidence.
When you have that confidence, you believe that your efforts will pay off.
And when you believe that your efforts will pay off, you’re willing to go for things; to step up and step out of your comfort zone and take action because you believe that your efforts will pay off. (click here… Do Epic Shit).
Then something magical happens…
You’re willing to commit to your goals. You seem to work harder and longer because you believe your efforts will pay off dividends. That right there… increases your odds of success.
Then when you win those small battles, it also creates a self-reinforcing spiral. And you spiral up.
Not sure what the heck I mean by this? Watch this incredible video below…
Now go out there and be confident, be bold, make moves…
And go Do Epic Shit.
Life Free,
Jeff Coga
Tags: being confident, entrepreneurship, epic shit, jeff coga, real estate investing mindset





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